Apple recently became the first company in the United States to reach a $1 trillion market value due in large part to its well-designed products, in particular the iPhone. Apple CEO Tim Cook called this monumental milestone “not the most important measure” of the company’s success, but was instead the result of its laser-sharp focus on its products, customers and company values. Cook’s degree from Auburn University is in industrial engineering, not design. Nevertheless, Cook has taken one of the largest design-driven companies in the world to stratospheric heights.
Photo Credit: Tim Cook