Florence: Billy Reid

An issue of GQ magazine features a photo of actor Benedict Cumberbatch in a moss green corduroy shirt. The actor never looked better. The shirt was created by Florence-based fashion designer Billy Reid, one of only four designers to have won three or more CFDA Awards. Reid brings a regional sensibility to his brand that W magazine calls “Southern Gentleman sartorialism.” Headquarters is an old building in downtown Florence. Along with designing clothes, Reid hosts an annual event called Shindig, “a multicultural weekend of fashion, art, food, music & friends” held at locations throughout Alabama including Muscle Shoals. For Reid, music, place and fashion are inseparable.

Photo Credit: Billy Reid