Billy Reid

Billy Reid

Florence: Billy Reid

An issue of GQ magazine features a photo of actor Benedict Cumberbatch in a moss green corduroy shirt. The actor never looked better. The shirt was created by Florence-based fashion designer Billy Reid, one of only four designers to have won three or more CFDA Awards. Reid brings a regional sensibility to his brand that W magazine calls ā€œSouthern Gentleman sartorialism.ā€ Headquarters is an old building in downtown Florence. Along with designing clothes, Reid hosts an annual event called Shindig, “a multicultural weekend of fashion, art, food, music & friends” held at locations throughout Alabama including Muscle Shoals. For Reid, music, place and fashion are inseparable.

Photo Credit: Billy Reid

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