Community Identity through Graphic Design

Known as a historic railroad town, the City of Opelika was recently treated to a new logo and brand identity that continues to honor this tradition. With its bold yet simple graphics, the new logo is now seen on social media, signage, graphics, buildings and the city website. A community’s qualities and distinctiveness told through graphic design is an effective way to boost economic development, tourism, local pride and connectivity. Communities throughout Alabama and across America are discovering that graphic design can communicate memorable visual narratives that make people take notice.

Photo credit: City of Opelika & Copperwing