Alabama Department of Commerce: Made in Alabama campaign
Made in Alabama is a message that could not be simpler or more to the point. Launched by the Alabama Department of Commerce in 2013, Made in Alabama became a successful branding campaign designed to strengthen the state’s economic development and attract investment. The marketing initiative centers on its website, which provides sharable information that focuses on Alabama’s economic development achievements and what makes the state attractive for investment. The Made in Alabama brand and website was designed and developed by Alabama-based public relations and advertising agency BIG Communications.
Photo Credit: Big Communication & Alabama Department of Commerce